## Managing Marketing Campaigns

Marketing Director in Parallels Business Automation - Standard allows creating online marketing campaigns that result in visits to your site/store. Parallels Business Automation - Standard will track the hits as well as orders received as a result of your different campaigns.

Marketing campaigns owners must have customer accounts in Parallels Business Automation - Standard. Customer accounts for partners that sign up online are created automatically. And if you are adding a marketing campaign online, you should create a customer account for a new partner manually, before you start adding a new campaign.

The Redirector URL (the linking code) that should be placed at partner's website to redirect customers to your store will be generated automatically. To generate the URL, go to the Marketing Director - Campaign Manager - Campaigns and add a new campaign. After you have saved a new campaign, open its details and get the Redirector URL.

To add a marketing campaign:

1. Click Campaigns on the Campaign Manager submenu.
2. Click the New Campaign button.
3. Fill the form that appears:
   1. Type the campaign name (which will be later used for your reference) into the Title field.
   2. Type the ID and name customer account that will belong to a new partner into the Owner fields. Or click the Select button next to this field and select one of accounts from the list that appears in the popup window.
   3. You can attach a promotion to a campaign so customers that came from a partner website will automatically get a promotion applied to their subscriptions. To this effect, you must have one or more promotions created. To attach a promotion, click the Select button next to the Promotion field and select a promotion to be attached from the list that appears in the popup window.
   4. Enter your store URL into the Redirect To field.
4. Click the Save button. The list of campaigns with a new campaign added appears on the screen.
5. Now, you should get the linking code to be passed to your partner. To this effect:
   1. Click on a newly created campaign title to drill to its details.
   2. Copy the URL shown in the Redirector URL field - this is the unique linking code generated specially for this partner.

From the list of Campaigns, you can view only the number of hits (redirects to your HSPstore from partner website). Customers that visit your HSPstore via partner's website are identified by cookies. Thus, if a customer was once redirected to your Web site, his (or her) browser receives appropriate cookie and Parallels Business Automation - Standard counts one hit. By default, this cookie should be stored half a year. If a customer uses the same browser, and visits your HSPstore once again, he (or she) is recognized by a cookie, and a hit is not counted.

A customer can just visit your HSPstore or can visit it and place an Order. Parallels Business Automation - Standard provides statistics on buy-hits and total amount of orders placed for each campaign. To view Orders statistics, click the Report item on Campaign Manager submenu. It is also possible to view the dated report for particular campaign.

In addition, the set of pre-defined website templates available includes the template for automated affiliates signing up.

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